Google.

What more is there to say. Most recently i have discovered Google analytics, an amazing tool for tracking web statistics. Better than any i have seen, free or otherwise. I have also been looking into Google checkout from the sellers point of view. it seems like an excellent choice: easy to use, allows for encrypted form information, has an excellent API for most languages (even a good one using PHP).

Fancy That, google has yet again astounded and amazed.

Utilizing the reporting tools from google analytics, our google mini, and our FAQ, i was able to put together a quick report presenting data describing the sorts of words our visitors are using when looking for information. an article by Gerry McGovern discusses the importance of speaking the same language as your customers.